THE WHY CONTAGION

Understanding why you want a goal is a powerful driver to achieve. It is based on the neuroscience that decisions and emotions come from the same part of the brain.
 
I was talking with a mentor of mine and asked about his latest gig. He is paid a tidy sum, has no staff or position title, and yet takes responsibility for delivering the outcomes he was contracted for, and more. “How?”, I asked. His reply - there are those with influential positions, and there are the influencers.
 
Coincidently I was watching a Simon Sinek talk and he said there are leaders and there are those who lead.
 
The common element? A deep understanding of why. My mentor articulated why things should be done, why they should be done a certain way. He then empowered staff to follow through on detail. This approach endeared him to staff, engaged senior management, enabling him to deliver outcomes across organisations where he had no formal authority. Simon Sinek said the same thing, people don’t buy what you do, they buy why you do it.
 
This power of why is contagious to others and has been so many times – think Martin Luther King, Apple, Apollo 11. Our beliefs from the past, our purpose for the future., inform our WHY.
 
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* Photo by Arek Socha on Pixabay
#GoalSetting #PersonalDevelopment

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